One hundred years ago, cruise collections were made for the jet-setting wealthy woman to smoothly move between weather and outfits; from skiing in the Swiss Alps to basking in the Riviera Maya sun. Now they’re essentially a chance for brands to maintain consumer attention before boredom sets in between spring and fall collections; the fashion equivalent of a snack between meals.
Unlike the standard fashion weeks and runway shows in New York, Paris and cities in-between, cruise and resort shows tend to be held in out-of-the-ordinary destinations. Following last week’s announcement Louis Vuitton’s Cruise 2020 show will be held at a John F. Kennedy Airport terminal, we reflected on past unusual cruise show locations.
Shumeika is banned in Europe and is known to punish members who do not make adequate financial contributions. The purpose of the Miho Museum is supposedly to help restore the Earth’s balance. Most of the antiquities displayed at the Miho Museum were acquired over a period of six years, and many do not have a certifiable provenance, which means the artefacts are potential stolen or fake. During the Louis Vuitton runway show, models walked out from inside the museum, which is partially carved out of the side of a mountain, to a cylindrical tunnel onto a suspended bridge.
Louis Vuitton’s 2017 cruise show at the Neiterói Contemporary Art Museum in Brazil was completely out-of-this-world. Designed by architect Oscar Niemeyer, the UFO-shaped building played host to 514 international guests who gathered on the building’s patio. Models descended down a red carpet pedway and walked a twisty-turny path with an infinity-link view of the nearby ocean. The audience appeared to be seated on what looked like large concrete legos.
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